The End of the Tarot Influencer
Since the end of 2025 and into 2026, I’ve noticed a quiet shift: people are pulling away from tarot influencers on social media and gravitating instead toward tarot readers whose primary role is actually reading tarot—not creating content. I’ve noticed it personally. I’m unfollowing tarot-fluencers focused on performative activism, meticulously curated photo grids, and reels churned out every few minutes to appease the algorithm. What once felt aspirational now feels hollow. There’s a growing hunger for honest, for rawness, for what’s real. People want in-the-moment photos instead of perfectly staged setups. They want practitioners showing up on camera without a pound of makeup, without a persona, without the performance. People are also abandoning therapy-speak tarot. It’s no longer about the “higher self.” It’s about surviving this one life we actually have. More people want guidance on navigating a tense holiday gathering with estranged family than abstract discussions about h...